A business card is a small card showing business information about a company or an individual. A typical business card includes the giver’s name, company or business affiliation and contact information. Despite being of a small size, a business card can go a long way in promoting the growth of a business. Business cards usually are part of an introduction of business to prospects and customers. Therefore, business cards are very critical in creating a favorable first impression of a business. It is therefore important to have a well-designed business card that is eye-catching and contains all the relevant information. There are several designs available to make attractive business cards which gives business owners an opportunity to promote their businesses in their personalized creative way. In this article, we will review some of the best tips and tricks that you can use to create stunning business cards for your business.
Making sure to design it purposefully.
A business card is a marketing tool. It is therefore crucial to first figure out the goals you would like your business to achieve from the cards and how to meet them. This will help you identify the information the business cards will convey even before designing them. The most important information is the business or company name and/or logo, your website, email address, and phone number. As you carefully identify the information to include, you also need to mind your space to ensure that the card does not look cluttered.
Keeping it simple.
When it comes to designing a business card, less is more. This does not mean sacrificing the brand identity. When a simple design is done well, it will not only enhance your brand but also display an elegant and professional appearance. A simple design increases the visibility and ensures that only the essential information is included in it. It also improves readability as there is no unnecessary information and busy images. A simple business card also boosts the confidence and trust in your prospective customers.
Make use of visual content.
Pictures are louder than words. This applies to business cards too. It is therefore worth embracing image strategy in designing eye-catching business cards. While written content cannot be underrated, it is essential to use a part of the card for more visual content such as an image of your products, or something important related to your business. You can also consider putting your company logo on the back side of the card.
Using a unique material.
Finally, a business card can at times be used as a conversation starter. Using unique materials would greatly help people notice you in an unusual, inventive and memorable way. Most business use paper for their business cards. You can make your business cards stand out by using a heavier and thicker paper stock of more than 300gsm or sandwiching multiple layers of thinner stock together. You can also use other unconventional materials such as wood, plastic, and metal. All you need to do when selecting your best material is to make sure that it can handle the colors and pictures that you plan to use.
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